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    d'you in my defence

    MRP: ₹ 3,500
    Unit price  per 
    ₹ 70 per ml

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    d'you in my defence

    Hydrating barrier repair moisturiser with 5 ceramides

    Meet in my defence, your new knight-in-shining armour that will DEFEND your skin barrier with its patented 5 ceramide blend. It’s the first of its kind ceramide product in the market that uses 1% pure ceramides (20X higher than industry standard) along with your skin’s essential lipids (cholesterol and fatty acids) in the optimal ratio of 3:1:1. This recommended ratio is the proportion of the lipids naturally present in your skin, and research has shown that when ceramides are combined with other lipids in this ratio. 

    Thus, IMD (as we like to call it) is formulated to mimic your skin’s natural barrier (in the 3:1:1 ratio) such that it fortifies your barrier from within, making it stronger, more resilient and better equipped to protect itself on its own. 

    IMD is an extremely lightweight, fast-absorbing, and creamy lipid-building moisturiser that feels like second skin. Whether oily, dry or sensitive - IMD will leave your skin feeling instantly calm, moisturised, nourished, soft, supple and healed over time. No matter the weather conditions, IMD will work year-round to give you healthy and resilient skin.

    Size: 50 ml

    Who is it for?

    Suitable for all skin types.

    What's in it?

    • IMD’s formulation has 5 Ceramides (in 1% pure concentration being Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP), Fatty Acids (Stearic Acid, Arachidic Acid, Palmitic Acid, and Oleic Acid) (in 0.33%) and Cholesterol (in 0.33%).
    • Acai Berry Sterol is a rare and rich molecule that is excellent at reducing the skin’s Trans Epidermal Water Loss. Acai Berry Sterols (1%) combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple. This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.
    • A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.

    in my defence works on its own or in combination with ANY of your existing products. Press the pump a few (10-20) times to activate the bottle. Gently spread the product between your palms and then spread and pat over your face and neck. If using alongwith Hustle or any other actives, use in my defence as the last step in your night time routine, or as the second last step before sunscreen in your morning routine Recommended routine would be: Cleanse - treatment serum / Hustle - in my defence - sunscreen Use about 2 pumps of in my defence during hot & humid months and use about 3-4 pumps during the cold & dry months. IMD can be suitably and safely used by EVERY age group, gender and skin type (dry, oily, sensitive, combination, dehydrated, and acne prone skin). IMD can be safely used twice each day. IMD is also great to be used as soothing skin food on your neck, décolletage (shoulder blades) and hands. Oily skin types - start with 1 pump, see how the skin feels and add another pump if you need to Dry skin types - start with 2 pumps and add more as needed.

    TipUse as a spot treatment on rough patches, dehydrated skin, peeling skin and post-acne healing wound.

    Complete ingredient list:
    5 Ceramide Blend (1%) Fatty Acids Cholesterol Acai Berry Sterols (1%) Purslane Extract (40%) Bisabolol (0.5%) Phytosphingosine Panthenol Allantoin Turmeric (Haldi) Root Extract Eclipta Prostrata (Bhringraj) Extract Moringa Seed Oil Melia Azadirachta (Neem) Leaf Extract Melia Azadirachta (Neem) Flower Extract Corallina Officinalis (Red algae) Extract Ocimum Sanctum (Tulsi) Leaf Extract. Portulaca Oleracea Extract, Water, Glycerin, Dicaprylyl Carbonate, Butylene Glycol, 1,2-hexanediol, Dipropylene Glycol, Betaine, Euterpe Oleracea Sterols, Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP, (-)-alpha-bisabolol, Cetearyl Olivate, Sorbitan Olivate, Panthenol, Allantoin, Vinyl Dimethicone, Hydrogenated Lecithin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cholesterol, Stearic Acid, Glyceryl Stearate, Eclipta Prostrata Extract, , Phytosphingosine,, Curcuma Longa (Turmeric) Root Extract, Xanthan Gum, Melia Azadirachta Leaf Extract, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Moringa Oleifera Seed Oil, Arachidic Acid, Melia Azadirachta Bark Extract, Corallina Officinalis Extract, Ocimum Sanctum Leaf Extract, Palmitic Acid, Tocopherol, Pantolactone, Oleic Acid, Ethylhexylglycerin, Fragrance (0.03ml).

    Expiry date:

    Country of Origin:

    Does not contain:
    • Parabens: Ethyl Paraben, Methyl Paraben, Butyl Paraben, Propyl Paraben
    • Pthalates: DBP, DEHP, DEP, DMP)
    • Sulphates: Sodium Lauryl Sulphate & Sodium Laureth Sulfate (SLS) & Sodium Lauryl Ether Sulpate SLES
    • Heavy Metals: Mercury & Mercury compounds, Lead
    • Aluminium Cholordhydrate
    • Resorcinol
    • Animal fat
    • Coal tar
    • Toulene
    Address of Manufacturer / Importer / Brand:
    FL-310, Gulshan Aptt., Mulla A Hamid Raod, Panvel, Raigarh, Maharashtra-410206

    d’you was born out of a hope to dismantle the chemophobia that has deeply penetrated the industry. Our aim is to simplify the relationship between science and skincare. Science is evidence based, nuanced, and ever-changing. With d’you we want to give science center stage, and turn the tide on the beauty misconceptions and fear mongering that plagues this industry. We have a science-first approach that is not only the foundation of our brand, but is amplified in our formulations. Hop on this journey with d’you to unlearn and relearn everything you know about skincare.

    Customer Reviews

    Based on 11 reviews
    Good product

    Expensive though


    Exceeded my expectations!


    Amazing product!

    Decent product!

    Product is decent. Hydrating. But the quantity appears to be very very less. Doesn’t look like 50ml

    Decent product!

    Product is decent. Hydrating. But the quantity appears to be very very less. Doesn’t look like 50ml