"Gently lather up adequate quantity on wet hair. Rinse & follow with a gentle conditioner or hair mask. Avoid combing wet hair. If blow drying, use gentle heat & speed. And it’s always a good idea to oil your hair pre-shampoo. Important: If you are used to sulphates & silicones in your hair product, it could take a few washes with sulphate-free & silicone-free formulas for your hair to settle down to the new (friendlier) regime."
Complete ingredient list:
Aqua, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco Glucoside, Disodium Cocoamphodiacetate, Glycerin, PEG-150 Distearate, Panax Ginseng Root Extract, D-Panthenol, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Hibiscus Sabdariffa Flower Extract, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Citric Acid, Polyquaternium 10, Polyquaternium 7, Sodium Gluconate
Country of Origin:
Does not contain:
- Parabens: Ethyl Paraben, Methyl Paraben, Butyl Paraben, Propyl Paraben
- Pthalates: DBP, DEHP, DEP, DMP)
- Sulphates: Sodium Lauryl Sulphate & Sodium Laureth Sulfate (SLS) & Sodium Lauryl Ether Sulpate SLES
- Heavy Metals: Mercury & Mercury compounds, Lead
- Aluminium Cholordhydrate
- Animal fat
- Coal tar
403, VALENTINA, GHODBUNDER ROAD, HIRANANDANI ESTATE / PATLIPADA, THANE 400607
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!