Take a few drops and pat serum in over face. Use after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Follow up with a moisturizer or Hyaluronic Acid Serum. To be used only at night. Usage Notes: 1. Recommended for those over 25 years of age. Retinol is a potent active and hence we recommend introducing your skin to Retinol gradually. Start by using this serum once a week. Once your skin settles in, increase usage to twice a week and then subsequently on alternate nights. Remember to use an SPF on the following day. If your skin experiences some purging initially, don’t worry this is the ‘retinization’ period where your skin is gearing up to adapt and adjust. 2. Retinol tends to react with sunlight leading to loss of efficacy. Hence ensure to store the amber bottle in a cool, dry place away from direct light.
Complete ingredient list:
Aqua, Aloe Barbadensis Leaf Juice, Sucrose, Propanediol, Squalane, Isodecyl Neopentanoate, Retinyl Palmitate, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Sodium Hyaluronate, Psoralea Corylifolia (Bakuchi) Oil, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Xanthan Gum, Glycerin, Lecithin, Phenoxyethanol, Sorbitol, Cyclodextrin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60, Sodium Gluconate, Sodium Polyacryloyldimethyl Taurate, Ammonium Acryloyldimethyltaurate/VP Copolymer
Country of Origin:
Does not contain:
- Parabens: Ethyl Paraben, Methyl Paraben, Butyl Paraben, Propyl Paraben
- Pthalates: DBP, DEHP, DEP, DMP)
- Sulphates: Sodium Lauryl Sulphate & Sodium Laureth Sulfate (SLS) & Sodium Lauryl Ether Sulpate SLES
- Heavy Metals: Mercury & Mercury compounds, Lead
- Aluminium Cholordhydrate
- Animal fat
- Coal tar
403, VALENTINA, GHODBUNDER ROAD, HIRANANDANI ESTATE / PATLIPADA, THANE 400607
Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!