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    Plum 1% Retinol Face Serum with Bakuchiol

    MRP: ₹ 468 ₹ 550

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    Retinol gets your skin renewed, from within!

     

    It helps boost collagen (a protein formed naturally in our skin) production & increases the rate of skin cell turnover. This 1% Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness while helping the skin look smoother and firmer. Who’s it for? Start using it in your late 20s to help keep fine lines & wrinkles at bay!

    Real people. Real results. The Plum consumer panel reported - 38% visible reduction in fine lines*; 88% users reported skin firmness*; 93% reported smooth, supple & visibly radiant skin*; 9/10 reported a visible difference in the skin within 4 weeks*
    * 6-week self-assessment study by the plum previews panel.

    Size: 20 ml

    Who is it for?
    Suitable for all skin type

    What's in it?

    • Retinyl Palmitate (a Vitamin A derivative): Boosts collagen production - making skin look supple, firm and youthful. Repairs and reverses photoaging and pigmentation.
    • Bakuchiol: A natural age fighter! Speeds up skin cell turnover rate - reduces the appearance of fine lines and wrinkles, skin look smooth and rejuvenated.
    • Plant Polypeptides & Amino Acids: Boost natural production of Hyaluronic Acid in the skin with helps smoothen out wrinkles and fine lines.

    Discover the comprehensive range of Plum and Serum Collection here.


    Take a few drops and pat serum in over face. Use after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Follow up with a moisturizer or Hyaluronic Acid Serum. To be used only at night. Usage Notes: 1. Recommended for those over 25 years of age. Retinol is a potent active and hence we recommend introducing your skin to Retinol gradually. Start by using this serum once a week. Once your skin settles in, increase usage to twice a week and then subsequently on alternate nights. Remember to use an SPF on the following day. If your skin experiences some purging initially, don’t worry this is the ‘retinization’ period where your skin is gearing up to adapt and adjust. 2. Retinol tends to react with sunlight leading to loss of efficacy. Hence ensure to store the amber bottle in a cool, dry place away from direct light.


    Complete ingredient list:
    Aqua, Aloe Barbadensis Leaf Juice, Sucrose, Propanediol, Squalane, Isodecyl Neopentanoate, Retinyl Palmitate, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Sodium Hyaluronate, Psoralea Corylifolia (Bakuchi) Oil, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Xanthan Gum, Glycerin, Lecithin, Phenoxyethanol, Sorbitol, Cyclodextrin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60, Sodium Gluconate, Sodium Polyacryloyldimethyl Taurate, Ammonium Acryloyldimethyltaurate/VP Copolymer

    Expiry date:
    30-11-2023

    Country of Origin:
    India

    Does not contain:
    • Parabens: Ethyl Paraben, Methyl Paraben, Butyl Paraben, Propyl Paraben
    • Pthalates: DBP, DEHP, DEP, DMP)
    • Sulphates: Sodium Lauryl Sulphate & Sodium Laureth Sulfate (SLS) & Sodium Lauryl Ether Sulpate SLES
    • Heavy Metals: Mercury & Mercury compounds, Lead
    • Aluminium Cholordhydrate
    • Resorcinol
    • Animal fat
    • Coal tar
    • Toulene
    Address of Manufacturer / Importer / Brand:
    403, VALENTINA, GHODBUNDER ROAD, HIRANANDANI ESTATE / PATLIPADA, THANE 400607


    Plum is inspired by the goodness in nature, and driven by the desire to be good & do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates or other toxic chemicals - in any product. Marrying science and product expertise with innate love for nature, welcome to Plum. Beauty that is clean, real & good!

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