SUBLIME STORIES

Clay has been extensively used in skincare for a very long time now (the earliest use can be traced back to 2500BC!) and it is one of the most popular ingredients today. Whether it is dryness, infl...

In this day and age, we are so conscious about what we eat, what we wear and what we put on our skin and hair. With increasing consumer awareness and easily available information, we all have acces...

Your skin is the biggest organ of your body. Consumers today seek awareness of the products they use. Educating yourself is imperative to take a clean and safe approach to see effective results in ...

There are so many brands and products available in the market today that claim and promise to do wonders for our skin. But the question is how can you tell if the product is working and how long sh...

No ingredient deserves to have its own VIP spot any more than Vitamin C does. While we may be familiar with its benefits as part of our daily diet, this antioxidant powerhouse is a staple in skin r...

We have all dealt with some form of unevenness or patchiness in our skin tone. But what exactly is pigmentation? Why does it happen? What can be done? Let’s take a closer look! What is Pigmentation...

Acne - a simple problem that is faced by most people at some point in their lives. Some of us are lucky enough to outgrow it post-teenage years, whereas some of us are constantly battling it even a...

Hearing that acids are good for your skin may sound odd, but they are definitely something you want to get your hands on to step up your skincare regime! Despite their scientific names, most of the...

Perhaps the most sought after ingredient in skincare, 'Vitamin C' is the holy grail of skincare ingredients and for good reasons. This potent antioxidant can do wonders for a range of skin concerns...