The Sublime Safety Standard

We can guess what’s brought you here.
You’re wondering what we mean by ‘safe’ and ‘toxin-free’.

Well. You’ve come to the right place. You’ll soon know why our team of curators are so hard to please. Once you glance through our screening process, you’ll also soon realise that you’re in safe, clean hands.

Presenting our Screening Process.
It’s thorough. It’s rigorous. It’s very hard working.
It’s why you don’t have to worry about what the ingredients on our labels mean.
Here it comes!

Step 1: The Lookout

We are always on the lookout for brands that have the same safety standards and ethics that we do. Usually, research helps us get there. Once we identify them and our beliefs align, the match is made!

Step 2: The Investigation

All the products supplied to us are put under the spotlight. They’re given a lot of attention-each ingredient is checked against our banned ingredient list. Only once it’s through that check, does it make it to our squeaky clean product list.

Step 3: The Test

We test all our products in-house. That’s right- we’ve got a bunch of people that periodically try on face masks, moisturisers, scrubs, the works. Every product on our site has been checked for its efficiency. So, our products are not just clean, they’re really good at what they do!

Step 4: You!

We want you to have all this information as accessible as possible. That’s why we’ve put up all the product details on our site and in stores. What’s more is, we’ll send you an alert every time we launch a new product. We believe there’s no such thing as TMI when it comes to your beauty!