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Homebound, mentally sound- Getting through Covid-19 mentally and emotionally

Have you ever wondered why you feel the way you feel? Ups and downs are a part and parcel of life, and living in a world surrounded with stressors can be a mentally draining process. And just as we...
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To Prime or not to Prime- That is the Question!

As you venture into the world of skincare or makeup, you may have come across the word “primer”. In fact, you may even be using it in your makeup routine but are unsure of what it does. We are here...
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Skin and Mental Health: Mind the Mind-Skin Connection

Ever wondered how your skin can affect your mental health? Anxiety, depression and obsessive compulsive disorder (OCD) can all go hand in hand with skin conditions, either as a by-product of a skin...
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Exclusive Founder Interview - Rasula Timekeeper Journey, Inception & More!

With the skincare world brimming with new products and fleeting new trends, sometimes beauty truly lies in simplicity. There comes one magical product, that is created with innate passion for self ...
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The Attitudes of Gratitude : A life full of Thankfulness

How can an attitude of gratitude transform your life to happy & fulfilled.
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Acne & Mental Health - Real Journeys, Real Stories

Acne Awareness Month Blog - Mental Health and Acne Acne - one of the most common skin concerns that affects millions of people of all age, colour, skin type and nationality every single day. We cel...
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Your guide to leading a zero-waste life

Today, we are all driven by the constant urge to consume; be it content, clothes, or food. Our lives seem to revolve around making purchases again and again. Now, while shopping sprees do tend to g...
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Exclusive Interview with asa beauty founders: The inception, journey & more!

Changing the landscape of beauty in India and breaking conventional boundaries, asa is redefining everything that a beauty brand must stand for in today’s day and age. Conceptualised by a like-mind...
Greenwashing in the beauty industry: What it is and how to be mindful of it
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Greenwashing in the beauty industry: What it is and how to be mindful of it

As more and more and consumers begin to voice their concerns about sustainability and the environment, brands have started taking note. While some choose to actually implement changes in their form...